A lot depends how useful the project and what profitable tools it offers. Cryptocurrency attracts by the opportunity to earn money as https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities, which allows to attract community!
During the fall of the market there are too many different problems including the problems with stablecoins
People panic too much during the fall of the market and make too many mistakes.
When one people panic during the fall of the market and sell their assets other people buy this assets for the best price to have maximum profit from investments.