I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
First off, it would be very interesting to know what do you mean by "perfect/great brand name"? Examples. Also examples of "bad" brand names would interesting to see too. I personally think that the thing is subjective, in the first place. And overall, you don't love or hate a casino because of its name. If a casino has excellent functionalities, you start loving its name whatever it is.
The brand name has little to do with the influence a casino controls over player decisions to patronize the gambling platform, what must players look out for is the reputation of the site and how effective and attractive the services/games are. So paying more attention to the features of the site can mean a great deal even if the brand name is not unique but having the two is an added advantage.