I agree that it is never too late, but I believe first we need to clear Bitcoin reputation. Until part of population think that Bitcoin main purpose of usage are shady schemes, buying illegal stuff in darknet, tax avoidance and scam, acceptance of Bitcoin has a huge question mark next to it. In addition, with following continues price drop, Bitcoin does not look like a very reliable payment option for some people. The fear of loosing payment power scares people from acceptance.