term runs because having a good name isnt something sustainable or something that could really make the business that last as long it is profitable and before you do able to acquire these things then it would really be
mattering on site functionality and overall quality thats why good name is useless if you cant see something interesting on the site.
It is known to all that "Names do not make business great, Business make names great." But without a proper name it is not only difficult to identify a business. When there is a name with hospital/clinic then it must be a center where people can take treatment. If a casinos name with something like "xyz hospital" then people will go there and they will see those are not a hospital and they will not revisit on there.