Over 100 Branding Experts voted for this domain as the most brandable gambling domain in a poll conducted at brand name pros.
Implying that the over 100 "Branding Experts" who voted for the aforementioned domain have any kind of responsibility for their votes nor some sort of moral objective in voting for them. Thats quite the implication.
I think the reality would rather be that 100 "Branding Experts" were paid, as they usually are, perhaps under the table even, that they would "vote" for the gamlbing domain in a poll conducted at "brand name pros".
Do you see a for-profit business model here? I could see one.
Yes of course, they have serious responsibility towards their votes. This is how the process works.
Before any name is accepted for their independent evaluation, such name must possess these important characteristics and qualities: 1. Must be Pronounceable. 2. Must be Memorable. 3. Must be Brandable. 4. Must pass Radio Tests. 5. Must be less than 10 Characters long. 6. Must be a Popular TLD (preferably .com). 7. Must be Aesthetically Pleasing. 8. Must have no Trademark Issue.
If the name posses these characteristics, it will pass the initial evaluation and then goes into the voting poll where the Brand Experts will vote according to merits. The voting panels are made of
1. Branding Consultants.
2. UX/UI Design Professionals.
3. Brand Intellectual Property Lawyers.
4. Trademark Lawyers and Specialists.
5. Brand Domain Brokers.
Each individual will vote according to the merit of every name submitted in different categories. There's no incentive to vote for any domain because there's absolutely no gain in providing such incentives in the first place.
I hope these answers and helps clear your doubts
Thats all good and nice however the problem is that this entire voting process seems like a popularity vote for the best looking site and has a rather arbitrary set of voting categories and voters as well.
I assume these voting experts are not doing this for free? They are being paid? Are there any examples of website that they have voted down? Or are all their votes on the positive side?
I am quite distrustful of things like this.