During the fall of the market not all the coins will be able to survive. The most important is to check what product the coin offer and how useful it is. The ecosystem of the project must offer something useful like this
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Development of the project is important for every market. But during the fall of the market development is very difficult becuase there are not enough funds for development.
Fall of the market is the most difficult time for all cryptocurrency projects. Many people stop investing and they do not have enough funding. In such situation only the best projects will be able to survive that are really necessary for people.