A lot depends how useful the project and what profitable tools it offers. Cryptocurrency attracts by the opportunity to earn money as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities, which allows to attract community!
Now economical situation in the world is very difficult and not all the projects are able to survive during the fall of the market.
Fall of the market is very difficult time for development because many people stop investing and lose their money.
I agree that fall of the market is very difficult time for development but during the fall of the market only the best and necessary for people projects will be able to survive and cryptocurrency industry will become better and more useful for people.