Quite a lot of people take Bitcoin to be so, they basically want to invest in it, make profits and that's that, but Bitcoin is quite different from altcoins that are short term projects, if investors are looking for get rich quick schemes, then i am afraid they must look in the direction of altcoins. As many investors that want to speculate with the price of Bitcoin must understand that Bitcoin is a long term project, and speculators will more or less make profits in the long run, not quickly.

Having said that, in as much as i do not really think we should be telling people how to use their Bitcoins, more people need to understand that Bitcoin is also money that can be used for making purchases in places that it is accepted, for now Bitcoin as a payment method is not all that popular, but somewhere along the line on the road to adoption it would be, thus for users who are privy to have places around them where they can spend Bitcoin for commodities and who do not mind at all, they can try to do so once in a while, to actually get that feeling of using your Bitcoin as actual money.