I see a lot of great Casinos and Sports Betting platforms here that doesn't really have great brand name but have excellent functionalities and quality designs. While some ( not so many) do have both great designs, functionality and perfect brand name, so many majority simply don't. So, I was wondering. If I'm going to spend so much money to build a great gambling platform, why not just spend extra little more to acquire a great name? After all, nothing is greater in business than your brand equity.
What do you think? I'd like to understand the mindset of some gambling operators and start ups. What do you consider to be the most important in your gambling startup? Great name or site functionality or both?
Both, in absolutely way. Because Gambling brand name is part of marketing, a good name attract more user, a bad name not so much.
About Site funciontality, i guess that the best strategy would be to create a platform that should be more easy possible to be used, and without too function in way to facilitate user to play it.