I think this is the right way. It is possible even rebuy short and strong brand name for new casino. Of course it means, that the site functionality is about excellent and you need just additional attraction of new gamblers.
No one wants to gamble on a site with many bugs, issues and problems as it could only delay their entertainment, fun or whatever reason they gamble. It's already automatic that the casino owners will have an event, promo or bonuses to their gamblers which the goal is to attract new gamblers. You will see that many newly launched casinos that turns out to be legit and trusted have set some bonuses or events to attract. It's business after all.I play gambling besides trying to make money but also playing for fun, how can I gamble for fun if I play on a 'problem' gambling site
But i think that we all understand that casino, where you can get problems with fair play or withdrawal lose their gamblers and i don`t think that it ought to talk about it.
PS. KYC is just a service, i don`t think that this is about functionality or brand name.
let us put it this way, brand name has just short-term impact on users. later on, the players will look further and that's site functionality. you may attract some users because of your catchy name, and then what? they will only stay if they are satisfied with what you have in your site. services and functionality for me are important aspects that a gambling site need to take care of.
the interest in your brand name will fly off once they see the unresolved complaints in your site.