Good service is paramount. As long as the betting site offers good service, it grows like a snowball. Positive comments and friend referrals are the most effective advertising.
A good name is hard to find. Because all domains are already taken. Deriving a name like xxxbets will suffice.
Yes good service is very important and is the reason why many gamblers do go for a gambling platform where there is good features and utility that gamblers are in search of. Functionality is what makes a gambling platform superior to others if it has amazing features that is very attractive to users. Brand name is good but there is always need for good utility and features.
Gamblers now going to a site that have a payable bonus for their site and i believe that what can make somebody to go or access one particular site everytime is because how comfortable and how accessible the site is being to the platform, let for me the only sites i can access or i will like to work frequently is the site that does not give any kind of issues in deposition and withdrawal of fund's, i will not that much desperate with bonus because i know that some sites who gives bonuses is scam site