It's also less effective, friend, traders will also think repeatedly to enter a new coin trading competition, it's too risky. So far I still haven't seen any marketing strategy, different developers of each project use almost the same marketing. It's just about my opinion that I'm not into marketing as a success factor for a new token project, I feel the success factor starts to show when entering the exchange, because that's where the team will really work to keep their token on the exchange.
With so much uncertainty - which people are experiencing globally people think twice before investing in any project. But then again they take risks.
But do a good research before you invest. And keep track of the project - Think thirce before making a decision but take a good decision and stick to it.