Those people that are also innocent will suffer from this boycotting. This isn't just and fair most especially if it's not proven that they support the horrendous acts of their leader. Their source of income will be at stake just because they are Russian citizens. Whereas not every Russian have the same values and principles.
Did the whole EU and the other world sanction stopped Putin from doing what he should have not done?
Putin is doing what he amid - despite of the fact the whole world turned against them - they will surive because the world look up to them for oil and gas, the world can live without gambling but not with our oil and gas.