A lot depends how useful the project and what profitable tools it offers. Cryptocurrency attracts by the opportunity to earn money as
https://twitter.com/CorsacV2/status/1526405278094266368 which allows to get 9% BUSD 💰 rewards with utilities, which allows to attract community!
Fall is very difficult time for all cryptocurrencies. It is very important to continue to develop the project during fall of the market that people will trust the project.
Fall of the market is the best time to buy tokens for the best time.
But it is necessary to have experience to evaluate the future potential of the coin and not to lose money on investment.