Incentivizing users with some free money, decreased trading fees, and in the future maybe giving them an NFT (with promises that it's going to be worth a lot soon) will still be enough for most to forget about all the negatives.
And we have now hit the nail on the problem.
The masses only follow the person with the carrot-stick, because that's all they care about.
And the carrot-stick guy is the exchanges, and we ain't got nothing to incentivise these people not to use those exchanges.
It takes other (good) exchanges to destroy the rotten ones.