During the fall of the market not all the coins will be able to survive. The most important is to check what product the coin offer and how useful it is. The ecosystem of the project must offer something useful like this
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Without development it is impossible to survive.
Only the best and really necessary for people projects will be able to develop during the fall of the market.
After the fall of the market will be a rise. But during the fall of the market only the best projects will be able to survive. That is why investments during the fall of the market are risky.