Well, it is no secret to anyone that the brand sells, you just have to look at the clothing brands, even if they are ugly looking products, but if they have the brand then that takes away all ugliness and will give confidence to the person who bought it
Effective collaboration with a reputable brand is what people are now after, they seek to collaborate with organizations using their brand name for leverage, they lay to derive this service and got free partnership benefit from the their brand names, and not until this has to be on clothing materials, we have loads of items that we can build a brand with, these are things people uses in almost all their day lives and why this is been preferred is because people don't forget what they are used to on daily basis.