Actually, this doesn't look appealing at all. It looks like some ready-made script without any modification to the graphical interface. I'm sure I've seen identical design on more than one domain.
You have to understand that online casino business is very competitive and you have to be innovative in order to create buzz. But in this case, it looks like somebody just slapped some code on a web page, it seems more like it was designed by a programmer than a web designer.