It will collide also in the use case since if a casino will apply more usage to their token for sure it will create reason for their holder to hold or even use it for good in their platform so if a casino will just rely on their success maybe we can only see a short term pump, but im the case of Betfury for sure they have more cool stuff added to give more benefits to their token.
I would say that if they keep adding some connection between the token and the casino that would be fine. But "we are listed at X swap now!!" is not related to the casino at all, that really is not the way to go if you are a casino.
I am not saying that you should totally avoid it or anything, of course keep doing that, but at the end of the day if that is your sole focus for a while, then it should not be really that much of a money bringer to them neither. We are in anniversary for example these days, which means that we have been seeing it over a year now that they focus on BFG more than they focus on Betfury and that is a bit of a problem.