Sometimes, there are some altcoins in the market that do not live up to expectations. On the other hand, when the price of bitcoin drops, other altcoins also experience price dumps. However, we can divert investment from Bitcoin and look for profits in altcoins such as ETH and BNB by using a Shorting strategy or short selling.
The ones that do not live up to expectations come from people who are very smart and talented with what they do, but do not understand the business side of it and never done it before. Like they can build a great product that will be amazing in the long run because it is a good code, and they are great coders and they are great designers etc etc.
But, when we are talking about business part of it, they are going to fail because they may never managed a business before and do not know what they are doing and how to run it properly. This is why you need to have a lot of people who know all parts of it with a bunch of partners and start that way instead.