It is unlikely that the development of the card could have been carried out even earlier, and Binance became the pioneer among exchange cards, if I am not mistaken, other exchanges also began to follow this trend. Most likely, FTX just released this product earlier, and Kucoin is still testing it.
Hm I thought that Coinbase was the first exchange that release debit cards as IIRC one friend got his Coinbase card back in 2019 while Binance card came to Europe in late 2020 and I got mine few months after that.
It is known that no money will be taken for issuing a card, and it will also be free in terms of annual maintenance. Withdrawal limits and commissions for purchases will be announced, most likely when it is officially launched.
So pretty much the basic stuff and its good to see how situation changed compared to 4-5 years ago when Wirex had fees for every possible thing making it very impractical to use. What i would like to see is debit card with high daily ATM withdrawal limit as Binance allows only 290 euro which can be quite restricting.