For me.. I think more users will want to use the Ethereum network because they think its more decentralised than other Blockchain of its type. This should make the Ether coin price go higher also. Because they will be more demand for the coin from different kinds of users.
Maybe they haven't been able to raise the price of Ethereum because the current bitcoin price is still cheap.
Among other blockchain blockchains, Ethereum has been very convincing for its users from the past, even though now there are other blockchains such as the BSC Blockchain.
Over time, if the price of bitcoin is back to normal of course the price of Ethereum will also be expensive again like last year.