I would say that is a killer blow to the competition from Binance. CUZ sure knows how to deal the business hands. I noticed Binance has a heavy presence in European sports especially the beautiful game. It is already a big sponsor of SS Lazio and other football franchise. That's cool
Binance does look like they're trying to top over any other exchange on the market with this move, hiring Cristiano Ronaldo for their campaign. They aim for the EU zone which still has a lot of investors or higher investment power compared to other regions like North America, Latin, East Asia, MENA, SEA,...