If anyone is buying now, they should know that the price may still fall but they should continue to hold until they make profit and they should consider this as a long term investment.
With the current price if Bitcoin, those buying now must probably get ready to hold for a long time. Although, the price might be falling, but is important to note that Bitcoin are usually unpredictable, and it will eventually hit a new ATH soon. Therefore, it a brilliant idea to take advantage of the price now, and purchase more in order to make pretty nice profit when the price surely rises. However, I have acquire some reasonable amount of BTC, and will keep buying more.