yes , i also think that signature campaign is not a bad idea. but if i can see more attractive promotion is better ^^
As they gather all of those opinions from everyone about what we think about their website.
It's good to have them run a campaign so that they'll increase the exposure that they need through the forum and at the same time, they'll have to maintain their website not just from the suggested designs and way of keeping it.
They know how to run business so, if the effect gets in and it's increased their traffic, they should be in for more quality of service.