Re: Gambling Brand Name Vs Site Functionality? Or Both?

Casinos can use both functionality and corporate branding but there are times when, when they want to buy a domain name, the price for the domain can be very expensive because it may be a premium domain name. So if the casino wants to stick with the company brand, they have to be prepared to pay more. If the company is a big company that has a lot of money, it will be okay. But if the company is small, then it is not worth it and they should think about choosing another domain name.

Hmm... well, I confess that this is also an important variable that I didn't mention.

I believe that the domain name can be a differential, not to mention that, depending on the domain, it can become more expensive, but on the other hand it can bring benefits and visibility to a particular casino that wants to have this differential.

That is why we have always been on the side of the functionality of the casino take for example even if a casino can pay for an expensive domain and get a unique branding but lack good features the casino will still definitely underperformed.

For sure there's no one who would willing to buy an expensive domain name if their features in the site is not that good, I mean their budget is not that big if they can't even invest in their site's functionalities. Every casino owner knows how important the brand name is but the functionality comes at first and that's the priority.