The total trading volume of a coin on a centralized exchange is an important indicator, as it reflects its popularity among market participants. A high level of trading volume indicates the demand for this currency, hence its price may go up or down accordingly.
If the project has preferential advantages over the rest of the currencies that make it gain the trust and involvement of the community, of course it will be profitable for the first investors. But if the project bears the characteristics of failure, it is certain that it will never be excused.