The brand name was the most powerful thing of the gambling.Once the website became the brand,then they no need to discuss about the marketing of the website.When the gambling site became the brand,the next thing to concentrate by the team is site functionality.Because site functions had huge impact on the users.When site functions was reduced,their will huge fall in users.
When we also consider the rate of how new casinos are coming up with their launch, things are actually changing for good because everyone want to compete with each other and build a reputation that could create them a good brand representation, this is what then backs it up (their functionality) how easy are their sites in terms of accessibility, processing, and customers service, the experience each user get from them goes along way in creating how credible their functionality and brand name could make.