You often hear people shouting in society about other topics and they are right: Trust can take years to build but can be permanently damaged in seconds. This is of course no different in the gambling industry, and it also involves very large amounts of money. You can't always control whether you have built up a good reputation, there are people who write negatively about a site, but the most important thing is that the players are paid properly and do not have to wait too long for their money. I think it also makes a difference where you have applied for your license as a gambling site.