and I don't think coordinator fees (assuming the talk about providing liquidity means they'd get a share of those fees) are sufficiently lucrative to outweigh that.
I have no idea, but Wasabi have obviously reached the conclusion that the profit they will make from any potential institutional money is enough to justify censoring the average user. One more relevant quote:
Without the zkSNACKs company, it would be more difficult, if not impossible, to continue funding the developers working on Wasabi 2.0. So after researching the options and a lot of thinking and debating, zkSNACKs Ltd, the company sponsoring the development of Wasabi Wallet, announced that the default coinjoin coordinator will start blacklisting certain unspent transaction outputs (UTXOs.)