The key to success of CATA lies in its partnership with flow blockchain which in turn is popular for NFTs. Apart from NFTs there are many other features that are supported by flow blockchain. CATA has made this wise move to get success.
Trust me sooner or later this NFT bubble will brust and investment will be under rubble. The only positive aspect of CATA is that its providing decentralized storage. There is growing demand for decentralized storage in blockchain world.