The fall of the market is the best time to buy tokens of new and prospective projects.
But it is also very risky time, because not all the projects will be able to survive during the fall of the market.
A lot depends what project offer and how it is useful for people like this
https://twitter.com/BackedTeam/status/1536639669701685254Now it is vey difficult time for all cryptocurrency projects because all market falls. Not only the cryptocurrency market.
In many countries inflation is so big that people simple do not have enough money for life.
Inspite of very difficult time it is very important to continue to develop the project even during the fall of the market because during the fall of the market only the best projects will able to survive.