The whole "digital asset" meme is a sand castle built on the shore or a rising ocean.  With bitcoin - there is no company, there are no employees, there is no product, no revenues and no profits.  The value they say is "the network itself that is growing exponentially".  Digits on a computer masquerading as digital assets for a group of people looking to get rich quick or motivated by a strong distrust of the fiat money system.  Many of who have only been alive in a falling interest rate environment.  If rates go above 3.5% - look out below - for everything.

There are profits to be made pushing the bitcoin narrative - and an entire industry has grown up around it.  They love you and want more of your money.  Don't listen to the naysayers - they don't understand cyberstuff, you are a genius, and there is no stopping the B-Train.  Only one problem: look closely and the network itself has to be accessed through a series of gates (physical & political) that that are outside the control of the network.  Sand castle on the shore. 

Michael Burry understands:  https://youtu.be/H7PHNGtgDwg 

"Money for nothing and chicks for free"
"If it sounds too good to be true - it usually is"
"Don't say no one ever warned you"