Kind of late? Or is Shib planning to do something to bring out its hype once again so coins decided to do this or something? I don't even know people who use coins.ph as their wallet, I myself use it to simply convert my crypto to fiat if I need it quickly enough (not that any custodial wallet should be considered). I doubt listing Shib would do anything, whether it be this exchange or any other exchange out there. Not to mention that coins may be the largest exchange in ph, but I don't think most people even use it as such.
Listing Shib is too late I agree with that. Coins.ph is the most popular wallet in the country, its just like Revolut or Coinbase in US. I use to like it since it's easy to use and cash out crypto. The company however plays trick after every bullrun because they suspend withdrawals or prevent you from converting your BTC to local currency.