The coin's description looks like it was one of those serious coins but after reading the part where it offers high return, it then gives me a doubt. You ask if why do they want people to buy it? Of course for them to profit as well. If you are skeptical then that is a good sign that you must avoid this project. Only those who are allowed to invest on such are those who are willing to take big risks and can afford to lose money.

This project was released on a bull run but I think that's how they work as I rarely see a project being released on a bear run but no, not all do that only because of the hype but there are legit projects to which stays even the hype was over.