Every new site will sometime become old and trusted, just that some few ones try many shady deals while trying to survive their early stage.
I'd say the current established and trusted site will become old but will still be trusted by the community. Expect to get FUD while still new but it's your responsibility too as an owner to prove that your platform is not. Only a few casinos will surely make it as an established one but it will take time and trust in the community.