After the global epidemic that started in 2019, there were problems not only in football but also in all sports branches. However, sports branches that appealed to the audience live, such as football, were more affected.
Even if normalization begins towards the end of last season, we are getting ready to enter a season that we can call normal.
In this process, especially for football, I think that the big teams lose more power in general. Because supporter support is one of the most important criteria. This season, we will have a more normal season and I think we can watch better matches. Of course, we may also be entering a more enjoyable period for betting.
The majority of the world is now well out of the Covid era and back to business as normal - well, with all the financial pressures surrounding inflation and broken supply chains factored in. I'm not sure your last statement is true, I think the biggest teams will always benefit from the normal situation because they get the most exposure on places like TV which generates even more fans further down the line. Even places like Wembley stadium have been back to normal with full capacity for about a year now, so we're far past that point. It's a bit unfortunate in some respects, like Covid caused an interruption to the never ending cycle of bigger player transfer costs and wage packets.