It is a gimmick and nothing more, Luna is dying and they are just trying to delay the inevitable, do not fall for it, Luna is never going to go back to its previous levels of popularity because the first thing that people think when they think of Luna is that it is a shitcoin, without a high level of trust no coin will ever get far and Luna does not have the trust of the community anymore, now you may make some money if you trade the coin, but you need to be incredibly careful and sell all your coins as soon as there is any indication that a new crash is coming