How can digitalization boost your sales?
In terms of sales, digitalization refers to the use of technological tools to enhance sales performance and make better sales decisions.
While digitalization is a huge trend in businesses, there are some things that are being ignored. Roland Berger and Google Deutschland found that 33% of 2,745 companies did not offer the option to place orders online through their marketplaces.
Such avoidance of technological transformation is a colossal misstep as technological change can help your sales department in three ways:
Establish new contacts with customers through alternative communication channels
Create a professional image for your business online.
Collect information about the decision-making and purchasing habits of your customers.