Liquidity can be incentivized at the protocol level. When the market was at the lows we switched to majority MATIC pool(at around 0.45$/MATIC, slightly too fast), which allowed for the price to go up as MATIC skyrocketed.

Once the market topped (at 0.9$/MATIC), the liquidity was switched back into majority USDC.

We capture the upside volatility of MATIC and piggyback, but avoid the downside. Genius!