for now, the casino can continuously develop or innovate more features. remember, before they didn't have sportsbook and other aspects of it. if they will continue to evolve as casino and bookie, in time, their token will attract more players. afaik, listing in binance is free but they need to see massive interest for this token. i think the team has been working this for so long. but as long as the team is keeping this site active and can still attract more players, their token listing in binance is always possible.
Yes, the business itself will introduce the token to many, it's good to see that BFG is moving the way it should be, with how they handle the business will also compensate all the investors who choose to stake and hold their tokens, maybe the talk regarding to Binance listing still ongoing or still on the side of Binance to consider but BFG team is not stopping so sooner or later they will be added to more exchange.