Man if that doesn't look like a scam to you, and knowing the craphole that this industry is, you need to be A LOT more skeptical in general.
OR, they could be subtly promoting the scam link for naive newbies would might click in to see what the site is about.
The posts subtly talks about rewards, how to go about it and slips in credibility value based on partners (which I highly think are false).
It's an assumption and I could be wrong, but I mostly see posts like this as clickbait.