Why is lord involved on here? LoL. It's your problem already if you invest on a shady projects like this. Lord can't help you with but maybe yes if you pick those projects who are more deserving and are honest. It's still on a testnet but I think not all on testnet can come true so this might be a kind of shill as you said, in order to attract more buyers and then you know what can happen next.

I have expected that people already learned their lesson and won't repeat the same mistakes again but it seems I am wrong because until now there are still lots of them who hope's that this luna coin can recover and make them rich again but this time for real.