The key import things in there were
1. trust
2. trust
3. trust
then other
1. Choice
2. Experience
3. Privacy
4. Preference
Nowadays many projects fail in spite of offering relatively good benefits. If we find the reason, one thing that comes up is trust. Only those who can create such an environment in the market can survive in the future. That is why it is very important to implement the trust towards gamblers with having others facelifts.