And the most benefited from those significant effects are the medical industries, online services, delivery services, and online gambling due to the fact that people are getting used to online transactions and home activities caused by the lockdowns in the previous months.
Indeed, that's what I was about to say. The boredom of not having much to do, and so many hours in front of the TV watching betting commercials is the perfect breeding ground to increase the volume of non-sport betting activity and the number of new users (not to say the hell that it has surely supposed for people with gambling addiction).
With female teams being more and more interesting for fans, and the new people who didn't bet before the lockdown but have started doing it, the next league may truly be the start of a new era for betting.