The possibilities of the pump group working with a low cap coins to attract investors' attention is a good example of this kind of movement, though there are really assets that can go oppositely with how the market runs, but eventually they will just go back and start to run on the same path as the whole market. You always need to keep yourself updated to make sure that you are moving accordingly and you'll be capable of adjusting in case you see are not getting the result that you are aiming.
That's the point, i the market decides that it should be at certain price, and a bunch of people decide they could pump it otherwise, the market will destroy them and still find a way to get it to that price again. The idea of a pump is to make a hail mary where you end up making the price change and stay there, but we all know that it can't happen and the price will go back.
I lived through periods where people pumped coins at 800% levels, and the price skyrocketed like crazy for maybe like 15 minutes but as soon as it peaked, EVERYONE started to sell and that's when it dropped even further down then what it used to be before the pump starts and the coin was hurt because of it.