All matter indeed with its company but usually most of the time it wont really be that much accurate since ive seen some platforms which does really do well in terms of service but their own based token didnt
really increase that much which does means that they are really that not connected and it would always matter with peoples or community demand on a certain coin but if said company would be popular
and do make out further developments or simply made out some exceptional performance against other competition and make themselves the best then expect it would contribute out
for the said coin value.
Flowing money will come from investors but it is the company who needed to work a lot to make sure to engage and attract potential investors, the development will bring interest and start to gain trust with the investors, though it might take time since without interest the coin value will remain unless developers will pump it up and support the trade inside any exchange, lots of tasks for the team but if they are really aiming for great success, the chance is always possible.