In my opinion, it's not about marketing, They must be focused on what they were developed. If they were gambling, just focused on that, so if a token, just focused on that. It's very difficult to develop both especially lack of human sources and capability, even more, if 1 person takes care of tokens and gambling together at 1 time, except if the gambling site is already popular and has many registered people, it should be can be done simultaneously if the token is also used for payment.
Betfury is already a stable casino and there token has a consistent market volume so there’s nothing big needed to improve since they already overcome the initial phased which involves a lot of development. They are now in the stage on selling there product in the public which is there casino and tokens. You are right that they need to focus on one goal and it should be the casino itself because the value of the token depends on the casino profitability and popularity. The more user use the casino means more token buyer will be converted.