And why OWL keeps on going up in price? Honestly their site doesn't seem to be very unique or impressive - anyone has a credible explanation who is behind the price rise of that OWL token?!
We need to understand that tokens are somethings that has more higher volatility even than the coins itself, well atimes those behind the NFT pump the price just to deceives and eventually you discover a sporadic decline in its value, this is risky enough but weather rising or falling ones you have your assets in tokens then bear in mind the more danger it poses and same way it has a good opportunity to provide as well, but the effect of pump and dump could be disastrous.
Timing and patience, both are needed to assure that you'll be able to gain the target potential profits, it's not easy but if you are good in analysing and you are keen in finding the right coin to invest, this market is big for you to make decent profits. Those mentioned tokens do have their respective ways to attract possible investors, more on how they will take the project and how they will follow the development.
Holding and staking are something that investors might be interested in and be attached to the project. As long as the developers are doing their job, there are investors that will support and invest in the project.