As we all are seeing the launching of new projects one after one. So, one should take care of many things before investing. How to know the real potential of these new projects?
All new projects will come with some sort of risks. If you see a new project and see that the price is going up insanely, high chance it is a scam project and the price is getting pumped by the developers/scammers.
The only way to know that a new project is legit and has potential is through doing your own research. Read the whitepaper, try to know about the team, see how strong the community is, see how much focused they are with their project and look for any bs they spit out. Oh also make sure to run as far as you can if you see the community only screaming "to the moon".